Lately I’ve been doing a lot of testing with my online boutique.
In order for me to increase sales – I need to increase traffic to my site. (Duh, right?)
As I test different things with my online boutique – I want to share with you what works and what doesn’t work for me.
For starters, I don’t rely heavily on google keyword searches just because there is so much competition out there that, say for example someone searches for “Faux Leather Leggings” – hundreds of other websites are going to pop up in google before mine. I feel like keyword search is going to be something that I focus on later down the road once I establish myself a bit more.
At Little L.A., I offer those trendy, “in the moment” type pieces. I like finding what is trending right now by looking at Pinterest and seeing what types of colors, fashion, moods, etc. that people are in to at the moment. So, when I am getting ready to buy, I am able notice these trends in the clothes or accessories and purchase items that are in line with those trends.
While I was uploading some “New Arrivals” on Facebook, I saw an advertisement for Keep.com and it piqued my interest. I checked it out and saw it was similar to Pinterest and Wanelo.com and I decided to “keep” (or pin) all of my product from my online boutique.
What happened from there got me truly excited! As I was monitoring the stats for my boutique that week – my visitors went up by 228% and the orders started rolling in daily! To say that I was happy was an understatement.
Those type of moments give me the confidence to know that I am choosing the right product for my customer and if I can get my product in front of my target customer then the sales will happen!
In the online world, I think that is really important to stay on top of what’s happening and what is coming next. So, when I see a new website that I can load my product to, I jump on it. I think that there is a huge growing trend for “social” online shopping and I’m really excited to see the direction that it takes in the coming years.
If you still haven’t started your online boutique yet, I would highly recommend signing up with Shopify. They have their “Build-A-Business” competition going on right now which means it’s a great time for you to start and get in on the competition. A $50,000 incentive isn’t bad either!
Have you found any great “social” shopping sites lately?