How I Increased Traffic to My Online Boutique by 228% in 1 Week

How I Increased Traffic to My Online Boutique by 228% in One Week

Lately I’ve been doing a lot of testing with my online boutique.

In order for me to increase sales – I need to increase traffic to my site. (Duh, right?)

As I test different things with my online boutique – I want to share with you what works and what doesn’t work for me.

For starters, I don’t rely heavily on google keyword searches just because there is so much competition out there that, say for example someone searches for “Faux Leather Leggings” – hundreds of other websites are going to pop up in google before mine. I feel like keyword search is going to be something that I focus on later down the road once I establish myself a bit more.

At Little L.A., I offer those trendy, “in the moment” type pieces. I like finding what is trending right now by looking at Pinterest and seeing what types of colors, fashion, moods, etc. that people are in to at the moment. So, when I am getting ready to buy, I am able notice these trends in the clothes or accessories and purchase items that are in line with those trends.

While I was uploading some “New Arrivals” on Facebook, I saw an advertisement for Keep.com and it piqued my interest. I checked it out and saw it was similar to Pinterest and Wanelo.com and I decided to “keep” (or pin) all of my product from my online boutique.

What happened from there got me truly excited! As I was monitoring the stats for my boutique that week – my visitors went up by 228% and the orders started rolling in daily!  To say that I was happy was an understatement. :)

Those type of moments give me the confidence to know that I am choosing the right product for my customer and if I can get my product in front of my target customer then the sales will happen!

In the online world, I think that is really important to stay on top of what’s happening and what is coming next. So, when I see a new website that I can load my product to, I jump on it. I think that there is a huge growing trend for “social” online shopping and I’m really excited to see the direction that it takes in the coming years.

If you still haven’t started your online boutique yet, I would highly recommend signing up with Shopify. They have their “Build-A-Business” competition going on right now which means it’s a great time for you to start and get in on the competition. A $50,000 incentive isn’t bad either!

Have you found any great “social” shopping sites lately?

Comments

    • says

      Hi Shawn,

      Sorry, for my delayed response to your comment – but that’s so exciting! I’m so glad that it has worked out for you too! Just in time for the holidays! Love it! :)

      -Raquel

  1. says

    I have signed up for keep but I’m having trouble trying to figure out how to use it on my site. I used wix.com to build my site. Any suggestions?

    • says

      Hi Kat,

      On keep.com once you sign in in the left hand corner, you will see a drop down and a ‘keep it button’. Once you have the keep it button you can visit any site (including yours) and keep it to one of your boards in keep.

      -Raquel

  2. says

    I have a question for you. I was able to load photos from my boutique but I would say that the item is sold out when in fact it is not. Is there a way for me to change that?

    • says

      Hi Roni,

      If you “Keep” the item directly from your website using the “Keep” button – it should show up correctly on keep.com. I haven’t experienced any issues doing it that way. Let me know if it works.

      -Raquel

  3. says

    Hi Raquel,

    I just had a quick question. I actually did sign up for KEEP for my online boutique and I must say I do truly enjoy it. Also I am experiencing the same issues with the item saying sold out after keeping it to my board. My question is this how do you get followers? are your products automatically made visible to the public?

  4. Michelle Levine says

    Thanks so much for all your tips they are so helpful! I just checked out your site and its so cute! I love it! Would you mind if I emailed you with some questions???

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