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How to Add a Favicon to Your Online Shopify Boutique

What the heck is a Favicon anyway?

By the definition of google – a favicon is an icon associated with a URL that is variously displayed, as in a browser’s address bar or next to the site name in a bookmark list.

If you still aren’t entirely sure of what a Favicon is – no worries – keep reading to learn what it is and how to add it to your Shopify site!

First, let’s get clear on exactly what it is…

My mouse is currently hovering over the Favicon for Bloomingdale’s. It’s the little icon that shows up on your browser tab and allows your shopper to still know which tab is yours when they have a 1000 open.

Next, how to add it to your Shopify site!

Once you are logged in to Shopify, click “online store” on the left sidebar and then you can customize your themes!

Inside theme settings, you will see the Favicon button and that’s where you can upload your logo!

Bonus tip: Make sure your logo is the size of the square because Shopify will shrink it down for you automatically.

And that’s it! Pretty simple, right?

If you want to watch a step-by-step video of how to do this, watch my recent Youtube video by clicking here and subscribe to my channel for more boutique business tips!

5 First Steps to Start Your Online Boutique

How to Create a Logo for Your Boutique in Canva

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Are you looking for an inexpensive way to create a logo for your new boutique business?

In today’s video, I’m going to show a quick and easy way to use Canva to create a logo for your boutique.

Canva is free and super simple to use and you’ll have an awesome looking logo in just a few minutes.

Creating a logo for your boutique may seem intimidating but it’s very simple when using Canva. Get your creative juices flowing and create the logo of your dreams!

Whether you’re just getting started in the boutique business or you’re looking for ways to increase your sales, make sure to subscribe to my Youtube channel for more important boutique business tips and watch my most recent video where I talk all about free shipping!

How to Offer FREE Shipping to Your Online Boutique Customers

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You might be wondering, how do online boutiques and stores offer free shipping and still making a profit?

It can be so challenging as a small boutique business to keep up with larger retailers and be able to compete with them in the online space. But customers WANT free shipping!

So, how do we as small business owners give them what they want and still be a profitable business?!

Continue reading to learn my top 4 ways I have been able to offer free shipping to my customers in my own online boutique businesses.

1) Offer free shipping over a certain order value.

Choose an order value in which your customer would receive free shipping. Most common order values are $50, $75, or $100.

Say for example you offer free shipping over $75. This will encourage customers to spend more money to hit the $75 and get free shipping. This will help you absorb the cost of shipping because you’ll be making more profit on those higher orders. And anything under the $75 the customer will be paying for shipping so you don’t have to absorb the cost on lower dollar amounts where you’re not making as much profit.

2) Run a free shipping promotion.

This is a really good tip if you are charging for shipping, but want to run a promotion. You could plan out a free shipping promotion every month alternating with your other sales promotions.

For example, you could run a 3-day free shipping promotion one week and the next week run a 20% off sale. But don’t run a sale AND free shipping at the same time. You’ll want to just offer one or the other. That way the free shipping is essentially giving them a discount or a sale, just in a different way.

You’re also appealing to more customers because some people will respond more to free shipping and others to a sale. Like for me, I’m the type of customer that loves free shipping. I hate paying shipping costs.

3) Calculate an average shipping cost into your retail price.

This is a good way to offer free shipping all the time. You can calculate shipping costs into your retail price. I will usually add an average shipping cost to the wholesale cost of my items and then calculate the retail price.

The average amount will become clearer once you’ve made a few months worth of sales in your online boutique. What I do is take my orders for the month and then how much I spent on shipping and divide up the cost of shipping per piece and tack that onto my wholesale price and then calculate my retail price. I’m not just adding the amount on top of my retail price.

4) Dropship for free from China.

I used to be so anti-dropshipping, even up until a few years ago and then I started to experiment with it and saw how successful it can be and what a great option it can be for people who want more flexibility and don’t want to risk thousands of dollars in inventory.

In order to get really low cost or free shipping from your drop shipping vendor, you’ll need to source vendors that are in China. China and many other countries, including the U.S. currently have an agreement that China can ship packages for free or at a very low cost. So, you can easily pass this savings on to your customers and also offer them FREE shipping.

How to Come Up With a Name for Your Boutique Business

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Are you stuck trying to think of the perfect name for your new boutique business?

It seems like a lot of pressure, but what if I told you the name doesn’t matter?

Because it really doesn’t.

Now don’t go and name your boutique something completely out of left field like Sally’s Iphone Cases if you’re not actually selling iPhone cases.

So many people get hung up on naming their boutique.

They’ll spend months and months, maybe even years trying to decide and never make a decision. This usually means there’s more going on here than just picking the name, like an underlying fear of actually getting started, or a fear of failure.

My best cure for this, is to give yourself a deadline of 24-48 hours to decide. It’s also reassuring to know that I have seen some pretty strangely named boutiques be insanely successful – so don’t be too hard on yourself to come up with something super unique.

Here’s a good place to start to get some ideas flowing for your boutique’s name:

1️⃣ Start with names that are sentimental to you – your kid’s names, your favorite grandma, or your own name. You could even use a middle name!

2️⃣ What are your favorite places to visit? City names and street names are also great options! Just open google maps and have some fun browsing, thinking of your favorite places, or the street you grew up on, there are so many options with this one!

3️⃣ Come up with a list of adjectives that help describe the overall aesthetic of your boutique brand and start mixing and matching with the names you’ve already come up with from points 1 and 2.

4️⃣ When all else fails – check out ssa.gov where you can view the top 1,000 baby names and pick one you like! (I actually use this to name just about everything – boutiques, products, etc.!) This is a great way to get those creative juices flowing and to think of things you might have not thought of!

Hint: If the domain name is taken, try adding shop or boutique in the name and it will most likely be available!

But, just promise me, that no matter what you do – you don’t waste months deciding! Starting a business is all about making decisions. You will have to make many more throughout this process. Give yourself deadlines and stick to them!

Watch my latest Youtube video on this very topic to learn more about these 4 steps!

Whether you’re just getting started in the boutique business or you’re looking for ways to increase your sales, make sure to subscribe to my channel so you don’t miss out on important boutique business tips.

What the heck is a Favicon anyway?

Are you looking for an inexpensive way to create a logo for your new boutique business?

You might be wondering, how do online boutiques and stores offer free shipping and still making a profit?

1) Offer free shipping over a certain order value.

2) Run a free shipping promotion.

3) Calculate an average shipping cost into your retail price.

4) Dropship for free from China.

Are you stuck trying to think of the perfect name for your new boutique business?

So many people get hung up on naming their boutique.

Here’s a good place to start to get some ideas flowing for your boutique’s name:

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